Sweden is a land of stunning landscapes, innovative culture, and a society that embraces simplicity and practicality. If you’re planning a trip to Sweden, here are 11 key things to know that will help you navigate life like a local and make the most of your experience—whether you’re exploring picturesque parks or attending, say, a European IT conference!
- Cash is (Almost) Nonexistent
Swedes have a strong aversion to cash. Many places won’t even accept it! Credit cards and digital payment options like ApplePay and SamsungPay are the norm everywhere, including buses. Make sure to carry your card or smartphone for seamless transactions. - Public Transport is Your Best Friend
Sweden boasts an excellent public transportation system. Whether you’re exploring Malmö’s serene parks or planning a day trip to Gothenburg, buses and trains are reliable and efficient ways to get around. - No Language Barrier Here
Worried about navigating a foreign country? Don’t be! Swedes are not only proficient in English but also eager to help. Interestingly, this creates a challenge for ex-pats who want to learn Swedish since locals effortlessly switch to English. - Swedes Love Silence
Don’t be alarmed by the quiet streets or minimal small talk. Swedes are a reserved people and don’t usually greet strangers with casual “hellos” or direct eye contact. However, if you initiate a conversation, you’ll find them warm and friendly. - The Alcohol Monopoly
Alcohol in Sweden is tightly regulated and can only be purchased from the government-run Systembolaget stores. These shops offer an impressive selection and knowledgeable staff but are closed on Sundays, so plan ahead! - Nightlife is Pricey
While alcohol might be restricted in stores, pubs and bars are open late—some until 3 or even 5 a.m. Just be prepared for steep prices when ordering drinks. - Tipping Isn’t the Norm
Swedes aren’t big on tipping. You can round up your bill or skip it entirely without offending anyone. Since Sweden is so card-centric, you’ll often pay using a card reader where the exact amount is displayed. - Celebrate Midsummer
Midsummer, one of Sweden’s most cherished holidays, falls on June 21st, just before PSConfEU. Parks will be alive with traditional dances, flower crowns, and the iconic midsummer pole. Don’t miss this magical celebration—locals are happy to share their traditions with you! - Smoking is Rare
Smoking is uncommon in Sweden and banned in most public spaces, including outdoor restaurant seating. If you smoke, step away from bars and restaurants to designated areas. - Healthcare and Emergencies
For non-emergencies, dial 1177 to speak with a nurse. For emergencies, the number is 112. Pharmacies, known as Apotek, are widely available for your medical needs. - Fika: Coffee and Sweet Treats
Swedes take their coffee culture seriously. At 15:00 sharp, it’s time for fika—a cherished tradition of enjoying coffee and pastries like kanelbulle (cinnamon buns). It’s a must-try ritual that blends coffee with connection.
Whether you’re attending PSConfEU or simply exploring Sweden, these tips will help you immerse yourself in Swedish culture with confidence. Embrace the quiet moments, indulge in a fika, and get ready for an unforgettable experience! Big thanks to Björn Sundling for this content!